Content Writer Job at Global Strategic Business Process Solutions Inc., Philippines

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  • Global Strategic Business Process Solutions Inc.
  • Philippines

Job Description

Key Responsibilities: 

  • Develop high-quality, engaging, and on-brand content for social media, email campaigns, and sales marketing materials. 

  • Write blog posts, articles, and case studies to support our inbound marketing efforts. 

  • Create concise and impactful ad copy for email campaigns, blog posts and articles for our website. 

  • Collaborate with the marketing team to plan and execute content strategies across all platforms. 

  • Experienced in keyword research to maximize reach and exposure to web and social content. 

  • Monitor engagement metrics and optimize content for maximum reach and impact. 

  • Draft compelling email campaigns that drive customer engagement and conversions. 

  • Ensure email content aligns with brand tone, target audience, and campaign objectives. 

  • Collaborate on A/B testing strategies to improve open and click-through rates. 

  • Write sales collateral such as brochures, one-pagers, and presentations. 

  • Partner with the sales team to understand their needs and deliver content that supports lead conversion. 

  • Leverage HubSpot tools to create, distribute, and track marketing campaigns. 

  • Monitor analytics to assess campaign performance and suggest improvements. 

Requirements

  • Proven experience in content writing for social media, email marketing, and sales campaigns. 

  • Experience writing content in the US real estate, property management or medical fields is a plus 

  • Proficiency with HubSpot Marketing Hub or similar marketing automation platforms. 

  • Exceptional written and verbal communication skills with attention to detail. 

  • Ability to adapt tone and style for various audiences and platforms. 

  • Expert in SEO best practices is a plus. 

  • Bachelor's degree in marketing, Communications, Journalism, or a related field preferred. 

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