Job Description

Benefits:
Events
401(k)
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Flexible schedule
Free food & snacks
Opportunity for advancement
Profit sharing
Training & development
Vision insurance
Position Summary
We are seeking a dynamic, organized, and results-driven Event Director to oversee event strategy, coordination, and appointment scheduling for high-traffic venues such as state fairs, home and garden shows, expos, and festivals. This role is responsible for driving lead generation through face-to-face engagement and ensuring seamless appointment follow-up with our sales team.
OBJECTIVES
Event Strategy & Planning
Event planning and management
Locating and hosting events
Identify and secure booth space at regional/state fairs, home shows, and expos
Develop and manage the annual event calendar and budget
Coordinate logistics including booth setup, materials, staffing, and travel
Lead Generation & Appointment
Design processes for capturing and converting event leads into scheduled sales appointments
Supervise event staff or brand ambassadors in real-time lead generation
Implement and maintain digital and manual tools (e.g., tablets, CRM, calendars) for accurate appointment scheduling
Team Management & Training
Recruit, train, and manage event staff and appointment setters
Ensure team adheres to brand standards and delivers exceptional customer experiences
Marketing & Promotion
Collaborate with the marketing team to develop event-specific promotions and materials
Monitor competitors and industry events for new opportunities
Goals: Maximize attendance, attract exhibitors/sponsors, drive media coverage.
Data & Reporting
Track KPIs: number of leads captured, appointments scheduled, show-to-sale conversion rates
Provide post-event performance reports and ROI analysis
Education And Experience
3–5+ years of experience in event management, trade show coordination, or field marketing
Proven success in lead generation and appointment setting at live events
Strong organizational skills and attention to detail
Comfortable using CRM and calendar tools (Salesforce, HubSpot, Calendly, etc.)
Excellent communication and team leadership abilities
Ability to work evenings/weekends during events as needed
Experience in solar, home services, or similar industries is a plus
Preferred Qualifications
Background in sales or marketing
Knowledge of regional/state fair circuits and consumer expos
Ability to manage multiple events simultaneously
Flexible work from home options available.

Job Tags

Work from home, Flexible hours, Weekend work, Afternoon shift,

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