Job Description

Freebird is a fast-growing $100M+ personal care brand on a mission to simplify routines and create products that empower confidence. We operate in a collaborative, fast-paced environment driven by experimentation, data, and a passion for delivering exceptional customer experiences.

We are looking for a talented UX/UI Designer / Digital Product Designer to join our e-commerce digital product team. This role is key to optimizing and enhancing our website's performance by improving the user experience, building scalable design systems, and driving experimentation to support customer acquisition and retention growth.

What You’ll Do

As a UX/UI Designer at Freebird, you will:

• Design for Experimentation:

  • Create and iterate on A/B test concepts, landing pages, and funnel optimizations to improve key KPIs like conversion rates (CVR), average order value (AOV), and retention.
  • Collaborate closely with CRO strategists, developers, and marketers to test and refine designs.

• Craft Exceptional User Experiences:

  • Design intuitive, customer-centric user flows and interfaces that delight users and drive performance.
  • Focus on removing friction points and ensuring a seamless end-to-end user journey.

• Build and Maintain Design Systems:

  • Develop and manage scalable, pixel-perfect design systems in Figma to ensure consistency across the site.
  • Maintain a library of reusable components for rapid design and development cycles.

• Collaborate Across Teams:

  • Work with cross-functional teams, including marketing, product, and development, to translate business goals into exceptional digital experiences.
  • Leverage customer feedback, user research, and data insights to inform design decisions.

• Stay Ahead of Trends:

  • Stay current with eCommerce and DTC trends, tools, and best practices.

  • Bring innovative ideas and a "funnel hacking" mindset to the team.

Requirements

Experience in Shopify/DTC:

• 3+ years of experience in UX/UI or digital product design, preferably in eCommerce, Shopify, or personal care brands/agencies.

Strong Design Skills:

• Proficient in Figma, with a proven track record of building and maintaining scalable design systems.
• Strong understanding of UX principles, responsive design, and performance-focused design.

Experimentation and Data-Driven Thinking:

• Familiarity with A/B testing tools (e.g., Optimizely, Google Optimize, VWO) and designing for testable hypotheses.
• Ability to use data insights, heatmaps, and customer feedback to refine and optimize designs.

Customer-Centric Approach:

• Passion for crafting user experiences that delight customers while achieving business goals.
• Strong attention to detail and ability to balance aesthetics with performance.

Funnel Hacking Mindset:

• A creative thinker who can optimize funnels, landing pages, and user flows to drive acquisition and retention.

Collaboration and Communication:

• Excellent communication skills, with the ability to present and explain design decisions to stakeholders.

• Comfortable working in a fast-paced, iterative environment.

Benefits

Why Freebird?

• Impact : Be part of a small, nimble team where your contributions will directly influence the success of the business.
• Innovation : Work in an environment where no idea is too crazy, and every experiment has the potential to drive significant results.
• Growth : Join us at a pivotal time as we scale our product offerings globally, with countless opportunities for professional development.
• Ownership : Lead and shape our CRO strategy with the autonomy and resources necessary to succeed.

Benefits

• Fully Remote Flexibility: Work from wherever you thrive best, with the freedom to choose your own location.
• Comprehensive Medical Benefits: Your well-being is our priority, with premium medical plans designed to support your health.
• Competitive Compensation & Bonuses: Enjoy a competitive salary paired with performance bonuses that reward your contributions to our shared success.
• 401(k) with Company Match: Plan for your future with our 401(k) program, which includes a generous company match to help grow your retirement savings.
• Unlimited PTO: Take the time you need with our flexible, unlimited paid time off, allowing you to find balance in work and life.
• Opportunities for Growth: Elevate your career as part of a dynamic brand that fosters upward mobility.
• Join Us on Our Journey: Be an integral part of a fast-growing company, shaping its success and trajectory.

Ready to Apply?

If you’re passionate about eCommerce, user experience, and design-driven growth, we’d love to hear from you! Apply now with your resume and portfolio showcasing relevant UX/UI projects, particularly in eCommerce or DTC.

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