Job Description

Do you consider yourself data-driven? Are you someone who thrives on analytics, statistics, and problem-solving based on metrics? Then Yolo Federal Credit Union might be the right place for you. We are looking for a Marketing Analyst that will take a leading role in manipulating and analyzing data to identify trends, opportunities, and providing strategic recommendations based on market research. This position is responsible for the general online implementation, maintenance, and coordination of Yolo FCU marketing plans, goals, and brand image. As the Marketing Analyst, your role will encompass the following areas: maintenance and management of digital channels and paid media, content development and strategy, digital member experience, and marketing data and segmentation.

Essential Duties and Responsibilities:

• Integrate all digital and mobile marketing initiatives into overall marketing campaigns.
• Coordinate implementation of digital marketing programs (including SEO, digital display ads, and paid search).
• Oversee website content, blog, and microsites and develops website and digital marketing strategies.
• Analyze campaign results, KPIs, and make strategy recommendations.
• Independently manage marketing strategies to meet corporate goals and initiatives.
• Provide ongoing digital media metric and brand management reports.
• Maintain knowledge of marketing data mining functions to produce timely and accurate information; collects and analyzes trends and data for strategy recommendations and create processes for automation of data.
• Fully execute website and digital marketing strategies that support lead generation.
• Assist in the establishment of marketing plans and programs to ensure share of market, growth and expansion of products and services, and profitability.
• Provide information from the MCIF and/or works with other departments/vendors to retrieve, review, analyze and communicate key data, results, trends and providing market share data and analysis.
• Act as key resource to support market research efforts. This may include running reports and analyzing data to make recommendations. Resources include MCIF, CU Analyst, Revelations, Callahan, or other sources that include economic or competitor data, member surveys, focus groups or other quantitative and qualitative research needed by the organization.

Requirements:

*Must be authorized to work in the United States. Must be located within 50 miles of Yolo County, CA or must be willing to relocate

QUALIFICATIONS:

Is an articulate communicator with excellent written and verbal communication skills Has a strong appreciation for metrics-driven marketing programs. Understands the basics of project management.

Is highly professional, adaptable, and shows exceptional judgment under any circumstance Is self-motivated, intellectually curious, collaborative, and able to adjust quickly to changing priorities.

EDUCATION and/or EXPERIENCE:

BS/BA degree in Business, Marketing, or related field is preferred and at least 2 years of relevant marketing analysis experience. Experience working with financial products in a credit union or other financial institution is desirable. Social media metric software and Google Analytics experience (AdWords or Tag Manager) or Google Academy Certification desired. Proficiency in handling paid social campaigns.

LANGUAGE SKILLS:

Must have highly developed analytical and organizational skills as well as effective verbal and written communication skills. Demonstrate a strong ability to read, analyze, and interpret marketing, business, and industry principles. Ability to effectively present information and respond to questions from groups of managers, vendors, and customers.

MATHEMATICAL SKILLS:

Strong ability to work with mathematical concepts such as probability and statistical inference, and be able to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

REASONING ABILTY:

Strong ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of marketing principles in mathematical, statistical, or diagram form and deal with several abstract and concrete variables. Troubleshooting knowledge and ability to problem solve.

OTHER SKILLS/ABILITIES:

Advanced knowledge of Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.) Basic knowledge of analytical software (MCIF) is desirable.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand, walk, and sit. The employee frequently is required to reach with hands and arms and talk or hear. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, and ability to adjust focus.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

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